Adding Marketing Campaign Tracking Links to Signatures | Crossware Email Signature Knowledge Base

Use campaign tracking links in your email signatures to monitor engagement and measure the success of marketing efforts through analytics tools like Google Analytics.

Prerequisites

Access to a campaign monitoring platform (e.g., Google Analytics).
A campaign URL builder (e.g., Campaign URL Builder).
Administrative access to edit your signature in Crossware.

Create Your Campaign

Set up the marketing campaign in your preferred analytics platform (e.g., Google Analytics).

Build a Custom Tracking URL

Use the Campaign URL Builder to generate a URL with UTM parameters.
Example parameters:
- utm_source: Identifies the source (e.g., email).
- utm_medium: Identifies the medium (e.g., signature).
- utm_campaign: Names the campaign (e.g., newsletter_banner).

Insert the URL into Your Signature

Edit the signature and wrap the banner image with an <a> tag using your custom tracking URL.

HTML

<p>
  <a href="https://yourwebsite.com/?utm_source=email&utm_medium=signature&utm_campaign=newsletter_banner">
    <img src="/SigEditorHelper/GetEImage?ImgName=BannerImage.jpg" alt="Campaign Banner" />
  </a>
</p>